Henry Agus
Managing Partner · East Ventures
Check $500K–$15M
SEED
SERIES A
Fintech
Consumer
Marketplaces
SaaS
Investment thesis
First-check capital for the largest economy in Southeast Asia — Indonesia. Backing category-defining founders in consumer, fintech, and SMB software.
Communication style
Practical, operational, asks about unit economics from day one.
Red flags
- •Founders without Indonesia-specific insight
- •Premature consumer-tech assumptions
Signature questions
- 1.What's your local insight that an outsider would miss?
- 2.What's the unit economics on the first 1000 customers?
- 3.How does this scale to the next 10M users in Indonesia?
Selected portfolio
Tokopedia
Gojek
Traveloka
Bukalapak
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