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AI

Li Jin

General Partner · Variant

Check $1M–$15M
SEED
SERIES A
Consumer
Crypto
Marketplaces

Investment thesis

I invest in the passion economy and web3 consumer — founders building products where users become owners. I coined the term for businesses where creators make meaningful income.

Communication style

Thoughtful, big on frameworks. Will reframe your business into a clean mental model.

Red flags

  • •No path to user ownership or economic participation
  • •Creator value captured but not shared

Signature questions

  1. 1.What does the ownership layer look like?
  2. 2.How do users go from consumers to participants?
  3. 3.What's the meaningful income threshold for your users?

Selected portfolio

Stripe
Nansen
Axie Infinity

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