Josh Kopelman

Investment thesis

Argues seed investors and multi-stage funds play different games. Emphasises founder-first community and treating seed as a discipline.

Communication style

Warm, founder first, Socratic. Probes for genuine insight rather than testing you.

Red flags

• •A Series A pitch delivered at seed
• •No proprietary insight
• •Cannot articulate the first user
• •Growth plan before product love
• •Coachability problems

Signature questions

1. 1.What do you know that nobody else in this market knows?
2. 2.Who was your very first user and how did you get them?
3. 3.What have you learned in the last month that changed your mind?
4. 4.What is the smallest version of this that would still matter?
5. 5.If I gave you the money today, what happens on Monday?