Sarah Tavel

Investment thesis

I invest at seed and Series A in consumer and marketplaces. I look for product founders who build things people actually love, who obsess over retention not acquisition, and who can articulate a 'hair-on-fire' problem.

Communication style

Product-first, retention-obsessed, conversational. Calm but incisive.

Red flags

• •Cannot articulate the aha moment in the product
• •Retention curve flattens or declines after week 1
• •Founder obsessed with growth, dismissive of retention
• •Burn multiple with no clear payback period

Signature questions

1. 1.What's the moment in your product where someone first gets real value?
2. 2.Show me your D1, D7, D30 retention. Walk me through the curve.
3. 3.What did you learn from your first 100 users that changed the product?
4. 4.If I look at your cohort from 6 months ago, are they still active?