Adi Manoj

Investor · Blueprint Ventures

Check $500K–$1M

SEED

SERIES A

PRE SEED

Consumer

Quick profile

Investment thesis

We invest in next-generation consumer businesses targeting Millennials, Gen Zs, and Gen Alphas, backing founders who want to go global, differentiate on brand, and compete beyond price. Our approach centers on consumer insights and building brand as a durable moat that gives pricing power.

Full thesis

Communication style

Founder-centric, insight-driven, and supportive; they emphasize trust, humility, integrity, and being a true extension of the founder's team.

Red flags

Reliance on paid ad spend to buy attention

Competing primarily on price rather than brand

Products not addressing real consumer needs

Lack of authenticity or brand differentiation

Solutions or brands with single-market ambitions

No clear wedge

Signature questions

1.How are you earning consumer attention rather than buying it?

2.What consumer insight is this business built on, and how did you validate it?

3.How does your brand become a moat and give you pricing power?

4.Who is your target consumer among Millennials, Gen Zs, or Gen Alphas, and how do you understand their behavior?

5.What is your path to going global and building a generation-defining company?

Fund facts

DEPLOYING

Asia Beverages

NativeX

Dew It

RecRec

Ice Cream & Cookie Co

SkinSeoul

BOM BOM

Rolo Robotics

Circular

How to win Adi Manoj

AI prep brief from persona data + real pitch history · first section free

Claimed & calibrated. This persona has been claimed and calibrated by the real investor at Blueprint Ventures. The thesis, red flags, signature questions, and evaluation criteria are theirs.

Adi Manoj

Quick profile

Fund facts

How to win Adi Manoj

What convinces them