Willson Cuaca
Co-Founder & Managing Partner · East Ventures
Check $100K–$2M
PRE SEED
SEED
Consumer
Marketplaces
SaaS
Fintech
Logistics
Investment thesis
The most prolific early-stage fund in Southeast Asia. Invests at the earliest stage across Indonesia and SEA. Believes in founders who understand the ground truth of their market, not just the macro narrative.
Communication style
Warm, practical, asks about the ground truth. Deeply understands the Indonesian and SEA consumer.
Red flags
- •Top-down market thesis with no ground truth
- •Cannot explain Indonesian/SEA consumer behaviour
- •Product built for Singapore that won't work in Jakarta
- •No operational experience in the region
Signature questions
- 1.What have you seen on the ground that contradicts the macro narrative?
- 2.How does this actually work in Jakarta, not just Singapore?
- 3.What do your first ten customers do that your hundredth customer will also do?
- 4.Why hasn't a larger player already done this?
- 5.What is the one thing that would kill this business in six months?
Selected portfolio
Tokopedia
Traveloka
Ruangguru
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