What are East Ventures's red flags?

Founders without Indonesia-specific insight. Premature consumer-tech assumptions. Top-down market thesis with no ground truth. Cannot explain Indonesian/SEA consumer behaviour. Product built for Singapore that won't work in Jakarta. No operational experience in the region.

What sectors does East Ventures invest in?

East Ventures focuses on Consumer, Fintech, Logistics, Marketplaces, SaaS.

What is the typical check size for East Ventures?

East Ventures typically writes checks between $100000M and $15000000M.

AI simulation

How to Pitch East Ventures

Q: How do I pitch East Ventures?

To pitch East Ventures, practice against our AI simulation built from their investment thesis: First-check capital for the largest economy in Southeast Asia — Indonesia. Backing category-defining founders in consumer, fintech, and SMB software. The most prolific early-stage fund in Southeast Asia. Invests at the earliest stage across Indonesia and SEA. Believes in founders who understand the ground truth of their market, not just the macro narrative. You have 30 minutes to answer real questions like What's your local insight that an outsider would miss? and What's the unit economics on the first 1000 customers?. Get a 12-dimension scored verdict.

A practical guide based on our AI simulation of East Ventures's investment thesis — distilled from public memos, interviews, and track record. Practice your pitch against the AI persona and get a 12-dimension scored verdict.

AI-generated from public data. Not official East Ventures content.

Investment Thesis

First-check capital for the largest economy in Southeast Asia — Indonesia. Backing category-defining founders in consumer, fintech, and SMB software. The most prolific early-stage fund in Southeast Asia. Invests at the earliest stage across Indonesia and SEA. Believes in founders who understand the ground truth of their market, not just the macro narrative.

What They Look For

Sectors

ConsumerFintechLogisticsMarketplacesSaaS

Stages

PRE_SEEDSEEDSERIES_A

Typical check size: $100000M – $15000000M

Red Flags

Things East Ventures investors watch for — avoid these in your pitch.

Founders without Indonesia-specific insight
Premature consumer-tech assumptions
Top-down market thesis with no ground truth
Cannot explain Indonesian/SEA consumer behaviour
Product built for Singapore that won't work in Jakarta
No operational experience in the region

Questions They'll Ask

Prepare answers for these. The AI persona will challenge you on them.

What's your local insight that an outsider would miss?
What's the unit economics on the first 1000 customers?
How does this scale to the next 10M users in Indonesia?
What have you seen on the ground that contradicts the macro narrative?
How does this actually work in Jakarta, not just Singapore?
What do your first ten customers do that your hundredth customer will also do?
Why hasn't a larger player already done this?
What is the one thing that would kill this business in six months?

2 AI Personas to Pitch

Henry Agus

Managing Partner

Local-first, patient on cycle times, deep on Indonesian market dynamics. · Practical, operational, asks about unit economics from day one.

Pitch Henry

Willson Cuaca

Co-Founder & Managing Partner

Pragmatic, hands-on, deeply embedded in the SEA ecosystem. Judges by operational reality, not pitch deck polish. · Warm, practical, asks about the ground truth. Deeply understands the Indonesian and SEA consumer.

Pitch Willson

Ready to pitch?

Pitch the AI simulation of East Ventures's thesis. Get a 12-dimension scored verdict. If you pass, your report surfaces to the real fund.

See East Ventures personas

2 free pitches to start · 1 free every day